Measurements are both qualitative and quantitative and certainly not measured solely on economic profitability. As simply as I can put it: to me, aside from the fundamental financial measures that determine the “health” of a company, a culture of innovation creates opportunity, a sense of satisfaction and a social and economic harvest to the creators and the customers.

Thank you for introducing me to Mahindra, a company I did not know about and one that I will certainly watch. It appears that Mahindra very clearly states its vision of innovation and their desire to infuse it in all they do.